General product information
We worked with the Ugobe team at the very beginning of PLEO and its meteoric rise within the electronic/lifestyle premium product line. Our breakthrough packaging design earned a prestigious Pentaward for international packaging and an American Packaging Award in 2008.
Description
The Pleo product has many unique, new to the world features and the package had to communicate the subtly personality of the brand while creating a sense of intrigue critical to reaching the target market. Several unique design features were included in the structure, guidebook, security systems and product protection to reinforce the entire brand experience.
